Q1 2027 pilot partners

Your clients always question experiential ROI.

Now you can answer them like never before.

Feel Sceen's measurement and analytics help you optimize the creative, prove the impact, and translate it into C-suite level metrics mapped to ROI and attribution.

Book a pilot call

64%

of CMOs say proving marketing's value is their single biggest challenge.

Deloitte, 2026

52%

increase in CFO pressure on marketing since 2023.

The CMO Survey

70%

of marketers still measure experiential by counting who showed up.

Cvent, 2026

Experiential is growing. The bar is rising with it.

Brands are investing more in live experiences every year, and the experiences are good. Heading into 2027, good is no longer the standard. Every experience will need to be measured and attributed to the leading indicators of the outcomes the business is paying for: consideration, purchase intent, advocacy and, ultimately, sales.

That is the step from great to greatest, and it runs through every stage of an activation.

81%of marketers now tie their events directly to business growth.Cvent 2026 Event-Led Growth Report

By 2027over 40% of CMOs who push for larger brand budgets will lose influence with the C-suite because they can't demonstrate sufficient returns.Gartner, February 2026

91%of marketers expect their budgets to increase in 2027.Forrester 2027 Budget Planning Guides, July 2026

7.8%of revenue is the average marketing budget, 18% below four years ago, with every program pressure-tested against expected return.Gartner CMO Spend Survey, 2026

Before the activation

From planning on instinct to planning on evidence.

Today

Formats, zones and talent are chosen on gut feel and last year's photos.

With Feel Sceen

Every past activation leaves scores you can benchmark, so you build from what actually worked.

You need a year. You need a strategic platform, and you need to measure from Q1 to Q4.

FounderExperience-strategy studio · former executive producer of brand experiences for national TV networksJuly 17, 2026

During the activation

From hoping it lands to knowing it lands.

Today

The team reads the room by eye. The verdict is a feeling.

With Feel Sceen

See which zones and moments held attention, drove engagement and lifted emotion, then A/B test and improve between days or tour stops.

This one was terrible and this one was great... but how do you measure that?

Chief Marketing OfficerOn-demand beauty services brandApril 10, 2026

The morning after

From a recap deck to a metric the CFO accepts.

Today

Headcount, dwell estimates, press hits and a photo recap, often weeks later.

With Feel Sceen

A next-morning report with Sceen CPM, Joy Index and verified reach, priced like media.

Finding a way to convince a CFO that experiential actually has a true return on investment that isn't just nice and fluffy.

FounderLeadership-experience firm · founder of three creative agenciesOctober 2, 2026

Next season

From defending the budget to growing the channel.

Today

Experiential sits outside the plan and is the hardest line to defend.

With Feel Sceen

Compare season to season with the same scores and give experiential its own line in the integrated plan.

Having measurement would send the value of that activation up like three levels in the organization and then they come back down with more money.

Co-founderOffline-experiences marketing companySeptember 16, 2025

We measure the whole experience: the room, the direct responses and the online halo effect.

Three sources, captured together, so the report reflects what happened on site and what happened after.

Then we turn it into ROI and attribution.

Every signal feeds one chain. It ends in leading indicators of business outcomes and a metric your CFO can set beside TV, social and out-of-home.

StartGuestsEveryone in the space, measured anonymously.

EEMBrand exposuresEach real encounter with the brand, per guest and per zone.

Joy Index, 0 to 100Weighted by feelingEach exposure weighted by how strongly guests responded, from the room and the survey.

Quality impressionsImpressions that countAttention, engagement and emotion, not just presence.

The resultSceen CPMOne efficiency metric for the attention and engagement your experience earned, comparable with the media you already buy.

Attribution beyond the event

It starts in the room. Live sentiment, captured anonymously zone by zone, shows how strongly guests responded in the moment. Survey responses and attendee-verified social posts then show whether that feeling carried through to the leading indicators of business outcomes: consideration, purchase intent and advocacy. Together they link what guests felt to what they intend to do. Survey-linked redemptions then track direct sales, so you see conversion, not just intent. The results arrive as a clean data feed, so experiential can enter your marketing mix model (MMM) as its own channel.

Post-event attribution relative to sales... that for me is almost holy grail as it relates to the role of the event in terms of driving revenue.

Global Chief Marketing OfficerOutdoor footwear brand · former spirits brand marketerOctober 2, 2026

CCPA compliant GDPR compliant No facial recognition No footage stored, processed on device

Run experiential like your best-performing channel.

Event creatives and producers

Improve the creative while the program is still running.

A/B test entrances, scripts and product moments.
See where the room lit up and where it went flat.
Make stop two better than stop one.
Sell the next idea with proof, not a sizzle reel.

Executives and strategists

Plan, allocate, and scale experiential like every other channel.

Benchmark each activation against your season and your category.
Compare this year to next with the same scores.
Give experiential its line in the integrated plan and your MMM.
Scale what works across markets.

Now accepting Q1 2027 pilot partners.

A small group of agencies, brands and large sponsor-dependent event organizers will measure their next activation with us. Bring what you have coming up.

Book a pilot call

Jalphy Saint-Louis, Co-founder and CEO
jalphy@feelsceen.com

Nichelle Sanders, Co-founder and COO
nichelle@feelsceen.com

Feel Sceen is a member of the NVIDIA Inception program.